The Alberta Cancer Foundation Lottery is one of the province's most recognized charitable fundraising initiatives, raising critical funds to support cancer research, treatment, and patient care across Alberta. As part of the marketing team, I contributed to campaigns that spanned digital storytelling, social media, paid advertising, email marketing, and performance analytics — helping to connect communities with a cause that matters.

Digital Storytelling

Crafted compelling narratives that brought the Alberta Cancer Foundation Lottery's mission to life across digital channels. By centering real stories of hope, resilience, and impact, the content connected audiences emotionally to the cause — transforming a lottery campaign into a meaningful touchpoint for cancer awareness and community support.

Campaign Management

Supported end-to-end campaign execution across paid advertising, email marketing, and organic channels. From coordinating content timelines to tracking performance through analytics, contributed to campaigns that drove measurable awareness and inspired action — all in service of funding life-changing cancer research and care across the province.

Social Media

Managed and developed social media content that grew the Alberta Cancer Foundation Lottery's online presence with consistency and purpose. Each post was thoughtfully crafted to balance promotional messaging with authentic community engagement, maintaining a voice that was both accessible and aligned with the foundation's values.